Description

JOB SUMMARY: The Communications Specialist is responsible for executing all communications and marketing 
efforts to promote events, programs, and activities of the Living Coast Discovery Center (LCDC), 
with guidance from the Director of Development and Communications. This role creates, develops 
and coordinates all communications, marketing, and promotional activities of the Living Coast. 
The position is responsible for the execution and maintenance of our website, email campaigns, 
social media, advertising, external communications, promotions, and other communications 
efforts. The position ensures that our mission of environmental education & wildlife conservation 
is represented consistently and thoughtfully throughout all communications efforts.  

For more information and how to apply go to: Communications-Specialist_FINAL_JUNE2026.pdf 

Requirements

General: 

• Develop, implement, and coordinate communications efforts to advance organizational goals 
  and increase brand awareness 
• Create online promotions, advertisements, and other marketing materials to grow online 
  audience including social media followers, email subscribers, and website users 
• Promote all Living Coast programs and events to increase attendance and daily admissions 
• Design and produce diverse collateral materials, including emails, flyers, signage, graphics, 
  videos, and other promotional materials to support campaigns and events 
• Utilize platforms including MailChimp, WordPress, and Meta tools to review analytics  
• Collaborate with all departments to reach organizational goals  
• Update all travel/review/blog and other web profiles regularly (Yelp, Google Business, etc)
• Work with consultants and third-party vendors as needed, to ensure branding, quality, 
  consistency, and timely project execution 
• Research and stay current with marketing best practices and trends 
• Prepare marketing analytics including social media, email campaigns, and website  
• Assist Director of Development & Communication with the Communications budget   

Communications Coordination: 

Email Campaigns 

• Create targeted email campaigns building segments to ensure effective communications  
• Create and distribute monthly e-newsletter and other weekly email communications 
• Write compelling copy, design mobile-friendly layouts, and create assets for campaigns
• Conduct tests, segmenting, and track key metrics and report on results to refine future efforts. 

Social Media 

• Lead social media efforts (Facebook, Instagram, LinkedIn) including creation and 
  management of all content including photos and videos  
• Work across departments to create and update content calendars and posting schedules 
• Work with staff to create and implement brand/mission awareness campaigns  
• Stay current with zoological/environmental communications tactics 

Advertising

•  Grow and execute all advertising campaigns on various platforms, as needed  
• Track the use of Google Ad Grant to increase brand awareness 

Website 

• Update and maintain WordPress website including design, layout, and copy edits as needed  
• Coordinate with staff to update event calendar with onsite and offsite programming regularly 
• Review and implement best SEO practices, manage digital marketing efforts, and align 
  website goals with overall communications strategy
• Manage hosting, servers, software updates, security, accessibility plugin, and troubleshoot 
  performance issues 

Development 

• Work closely with Development team to design materials to promote fundraising events
• Assist in the design and coordination of multiple fundraising campaigns a year, including 
  the year-end appeal, Giving Tuesday, and other online appeals/giving vehicles
• Write and design the annual report with guidance from leadership, and across departments